Marketing for Contractors: Proven Strategies to Get High-Quality Leads

You don’t need to be everywhere—you need to be where your ideal clients look. Here’s a simple, sustainable plan.

Make Your Website a Trust Engine • Clear services and locations • Before/after photos and 3–5 testimonials • Easy contact form + phone • Lead magnet: “Kitchen Remodel Budget Guide (PDF)”

Own Your Google Presence

Claim and optimize your Google Business Profile: categories, service areas, hours, photos, and review responses. Post updates monthly.

Reviews = Referrals at Scale

Ask after milestones. Send a direct review link. Respond to every review (yes, even the weird ones) with professionalism.

Simple SEO That Works

Create pages for each service + city. Post monthly project spotlights with photos and a 200–400 word writeup. That’s content clients actually search.

Social That Sells (Without Dancing)

Pick one platform. Post 3 types of content: • Progress photos (tell the story) • Tips (how to choose materials, timelines) • Client features (celebrate the homeowner/business)

Local Networking Still Wins

Join local builders’ associations, chambers, and BNI-style groups. Partner with realtors, designers, and property managers. One good relationship can feed your pipeline.

30-Day Plan • Week 1: Update site + Google profile • Week 2: Shoot 20 photos across active jobs • Week 3: Ask 5 happy clients for reviews • Week 4: Publish 2 project spotlights